Remodeling is the hardest local trade to market, and almost nobody who sells marketing to contractors admits it. A drain clog closes in an hour. A kitchen closes in four months, after two site visits, one designer, a spouse who was not home the first time, and a bid that lands next to two others. Advice written for emergency trades does not survive contact with that sales cycle.
This site is written for the cycle you actually have. Every guide assumes the lead is worth five figures, takes 60 to 180 days to sign, and dies quietly if nobody follows up in week six.
What is on the site
The benchmark report is built from 116,602 public Google Business Profile listings for general contractors and construction companies across 51 states. The median contractor has 9 reviews. 51.3% have fewer than 10. 23.8% link no website at all, which in a trade sold on portfolio photos is close to unbelievable. Contractors with a website carry a median of 14 reviews against 2 for those without one.
The guides cover the parts that move signed contracts: getting reviews out of jobs that ended four months ago, a Google profile that ranks for "kitchen remodel" and not just "contractor", Google Ads budgets that survive a 90-day close, qualifying a lead by budget before you drive out to measure, portfolio and Houzz content, license and insurance display, and design-build positioning that lets you charge for the drawings.
The calculator uses a remodeling ticket, not a service-call ticket. At a $24,000 average project and six projects a month, a quarter of calls going to voicemail is roughly $9,000 a month in signed work handed to whoever picked up.
Who writes this
Steve Meitler edits the site. He has run growth campaigns for local service companies for years, remodelers and general contractors among them, and builds the benchmark dataset himself from public listings. The method, the editorial rules and how the trial works are on the about page.