Facebook and Instagram ads for a remodeling or general contracting business
Nobody on Facebook is searching for a remodeler, so the job is different. You are putting finished work in front of homeowners inside your drive radius and catching the ones who have been thinking about the kitchen for a year. Photo and video of real projects beats anything a designer makes. A 30 second walkthrough of a finished kitchen, shot vertical on a phone with your own voice on it, outperforms a polished graphic almost every time.
Cost per lead runs $15 to $60, which looks wonderful next to Google until you learn that half of them are not ready and a third have no budget. The mistake is treating a Meta lead like a search lead: calling once, getting voicemail, and writing the channel off.
After two weeks, working means a steady flow at a stable cost, three-second video holds above 25%, and your room pages picking up retargeting traffic you can see in analytics. Signed jobs from Meta usually show up in month three or four, not month one.