Blog
Short, useful posts for general contractors and remodelers, published several times a week.
A remodeler with fewer than ten Google reviews is in crowded company. Here is this week's work.
A large share of remodelers have fewer than ten Google reviews. What that means for winning bigger projects, and the five things to do about it this week.
2026-10-27
Exact words for the email that goes with a remodel proposal
Most remodel proposals arrive as a bare PDF attachment. Here is a word-for-word email to send with yours, and how to adjust it for kitchens, baths and more.
2026-10-24
Google removed chat from Business Profiles. Where remodel inquiries go now, and what to set up.
Google shut off chat on Business Profiles, and many remodelers never replaced it. Here is where those inquiries go now and the two things to set up this week.
2026-10-21
A share of remodelers sit under four stars on Google. What to do this week if you are one of them.
The benchmark share of remodelers rated under 4.0 stars, why homeowners filter them out, and the week of work that starts pulling a rating back up.
2026-10-18
Exact words for the review ask at the final walkthrough
The walkthrough is the best moment to ask a remodel client for a Google review. The words to use in person, the text to send that evening, and the reminder.
2026-10-15
Google's AI Mode turns a remodel search into a conversation. What that means for your project pages.
Homeowners can now ask Google follow-up questions about a remodel before clicking a contractor. What AI Mode reads, and the pages that get a remodeler named.
2026-10-12
What it takes to reach the top tenth of remodelers on Google reviews, and the first week's work
The review count that puts a remodeler in the top 10% nationally is lower than most owners guess. Here is what it means and the five things to do this week.
2026-10-09
The first-call script: exact words to turn a remodel inquiry into a booked site visit
A word-for-word phone script for remodelers to qualify a new lead, talk budget without scaring them off, and book the site visit on the first call.
2026-10-06
The three texts to send when a remodel proposal goes quiet
Exact words for the day three, day ten and day thirty follow-up after a remodeling proposal stops getting replies, and what each message is designed to learn.
2026-09-09
The estimate requests you take in September are your February revenue
Remodeling marketing runs a quarter ahead of the calendar. What to do in September and October so the winter schedule is full before anyone notices it is empty.
2026-09-04
What a kitchen remodel costs in 2026, and why you should say so
Real 2026 ranges for kitchens, baths and additions, what AI answers are telling your buyers instead, and what changes when you put a number on your own site.
2026-08-20
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