General contractors on Google: the 2026 benchmark report
Review counts, ratings, website presence and hours for 116,602 general contractors and construction companies, computed from public Google Business Profile listings in 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 9 |
| Average (mean) | 56.8 |
| 25th percentile | 2 |
| 75th percentile | 31 |
| 90th percentile | 92 |
Share of general contractors and remodelers by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 14.3% |
| Under 10 | 51.3% |
| Under 25 | 70.6% |
| 100 or more | 9.3% |
| 500 or more | 1.8% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.59 |
| Rated 5.0 | 43.3% |
| Rated 4.5 or higher | 75.4% |
| Rated under 4.0 | 11.6% |
| No rating yet | 10.4% |
Websites
| Website status | Share |
|---|---|
| Website listed | 76.2% |
| No website listed | 23.8% |
| Own domain | 74.6% |
| Social profile only | 1.2% |
| Free or DIY builder | 0.4% |
Median review count for general contractors and remodelers with a website: 14. Without one: 2.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 96.5% |
| Public email on profile | 21.5% |
| Open 24 hours | 11.4% |
| Open Saturday | 33.8% |
| Open Sunday | 18.7% |
| No hours listed | 28.3% |
Where the listings are
| State | Listings |
|---|---|
| CA | 4,762 |
| MA | 4,461 |
| CT | 4,379 |
| IN | 4,345 |
| IL | 4,146 |
| GA | 4,119 |
| FL | 4,053 |
| MI | 3,860 |
| AZ | 3,460 |
| CO | 3,164 |
| AL | 3,064 |
| MD | 2,937 |
Primary categories
| Google category | Listings |
|---|---|
| General contractor | 21,612 |
| Construction company | 16,051 |
| Roofing contractor | 5,771 |
| Contractor | 4,970 |
| Home builder | 4,917 |
| Concrete contractor | 4,355 |
| HVAC contractor | 4,315 |
| Landscaper | 3,490 |
Read the median before you read anything else
Half of all general contractors on Google have 9 reviews or fewer. That is the number worth sitting with for a minute. In plumbing or HVAC a shop that low would be invisible. In remodeling it is the middle of the field, because a contractor who finishes 40 projects a year cannot generate reviews the way a company running 900 service calls can.
That changes the strategy. You are not trying to out-volume anyone. You are trying to clear a bar that most of your competitors have quietly given up on. 14.3% of contractors have no reviews at all, 51.3% have fewer than 10, and 70.6% have fewer than 25. Meanwhile the 75th percentile sits at 31 and the 90th at 92. Getting from 8 reviews to 35 moves you past three quarters of the country, and it takes roughly one ask per completed project for a year.
Ignore the mean of 56.8. It is dragged upward by the 9.3% above 100 and the 1.8% above 500, which are almost all multi-crew builders and roofing operations. Percentiles describe your street. The mean describes nobody.
Ratings do not separate you, and cannot save you
The average rating is 4.6 stars, 75.4% of contractors sit at 4.5 or better, and 43.3% show a perfect 5.0. A 5.0 built on six reviews is the most common shape in this trade and homeowners have learned to discount it. What they read instead is the count, the dates, and how you answered the angry one.
The number that does matter is the floor. 11.6% of contractors are below 4.0. On a $40,000 decision, below 4.0 is usually where the shortlist ends. Remodeling generates a specific kind of one-star review, the schedule-and-change-order kind, and one unanswered version of it on a profile with 11 reviews does real damage. Reply to every one within a day.
The website gap is the widest opening in the trade
23.8% of general contractors link no website on their Google profile. In a business sold on photographs of finished kitchens, roughly one in four competitors has nowhere to show them.
The correlation is stark. Contractors with a website carry a median of 14 reviews. Contractors without one carry 2. We do not claim the site causes the reviews; firms that treat the business seriously tend to do both. But it is the single clearest marker of a competitor who will not fight you for the map pack, and the single clearest gap to close if the missing site is yours.
Photos, hours and the details that decide a click
96.5% of contractors have at least one photo on the profile, so photos are table stakes rather than an advantage. Volume and recency are where the advantage lives: a profile with 60 dated project photos reads differently from one with a truck and a logo.
28.3% list no hours at all, and only 33.8% show Saturday hours. Saturday is when homeowners walk their kitchens with a tape measure and start calling. A profile that says closed on the day your buyers shop is a profile that loses the call to the 33.8% who answer. 21.5% publish an email address, which matters more here than in emergency trades because a homeowner planning a spring remodel often wants to send photos rather than talk.
What to do with this
- Pull your own numbers. Open your Google Business Profile and write down review count, rating, whether a website is linked, and whether Saturday hours are set.
- Place yourself against the percentiles. Under 9 is the bottom half, under 31 is the bottom three quarters, and 92 and above is where map-pack winners live in a competitive metro.
- If you are in the 23.8% with no website, fix that before anything else. Six pages with project galleries, a license number in text and a budget-qualified form is a week of work. See the website guide.
- Set a review process tied to the final walkthrough, when the client is standing in the finished room. One ask per project, every project. The scripts are in the reviews guide.
- Add Saturday hours, publish an email address, and turn on missed-call text-back. Then run the calculator with your real average project value to see what the unanswered calls are worth.
- Spend on ads last. Traffic pointed at a profile with 4 reviews, no photos and no website pays for your competitor's education.
Method
This report aggregates 116,602 public Google Business Profile listings collected from Google Maps searches for general contractors and remodelers across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: More Remodeling Leads, "General contractors and remodelers on Google benchmark report", 2026.