Email and SMS campaigns for a remodeling or general contracting business
Your list is worth more than your ad account and almost no contractor uses it. Every homeowner who ever asked for a quote, every past client, every referral partner. Half of them have another project coming, and remodeling clients buy again: the kitchen in 2024 becomes the primary bath in 2027.
What works is one email a month with one project in it, told plainly. What it cost, what was involved, one problem you hit and how you solved it. No newsletter template, no tips roundup. Text is reserved for scheduling and for the estimate follow-ups, never for broadcasts, because a homeowner who gets a marketing text from her contractor unsubscribes and remembers it.
The mistake is blasting a discount to a list that has heard nothing for two years. Two weeks in, working means the list is cleaned and imported, the first project email is out, and you have two or three replies from people who had been quietly meaning to call you.