Where Tennessee's general contractors and remodelers are
The largest concentrations of general contractors and remodelers in our Tennessee data are in Memphis, Clarksville, Chattanooga, Nashville, Smyrna, Columbia, Kingsport and Franklin. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Memphis.
The map pack in Tennessee
The map pack is a three-slot race, and in Tennessee it is won by review count and recency far more than by rating: 72.6% of Tennessee general contractors and remodelers are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 46 reviews and the 90th is 166. Those are the numbers to plan around, not the median.
The website gap in Tennessee
A website is the clearest marker of a remodeling or general contracting business that is going to compete for the map pack, and 19.9% of general contractors and remodelers in Tennessee do not have one linked. Across the country the median review count with a site is 14, without one 2. If your shop is in the 19.9%, start there.
What to do first in Tennessee
- Set a review velocity. One review per job day, asked at the door, moves a 12-review shop past the Tennessee 75th percentile (46) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Tennessee customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 12 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.